You can now shop for Target stuff on your Google Home

You can now shop for Target stuff on your Google Home

"In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google". The two companies are also partnering up to build up their relationship going forward, with more Target services coming to Google Express starting next year.

The Target team up comes just after a similar partnership with Walmart and Google. With the newly formed partnership, Target is providing 2-day delivery on orders with free shipping on orders above $35. "What's even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products". Currently, Google Home and Assistant on Android TV are the only places where you can place orders, but "soon", it will go live on Android and iOS devices with the Assistant.

Voice shopping is still in its infancy, with most consumers not yet used to buying paper towels or shampoo using a smart speaker like the Google Home or Amazon Echo.

"Shopping isn't always as easy as it should be", Sridhar Ramaswamy, SVP for Ads and Commerce, said in a blog post at the time of the Walmart deal's announcement "When was the last time you needed to pick up something from the store but didn't have the time to make the trip?"

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Shortly following the launch of Walmart, Google Express is now adding Target to its growing list of available stores. In August, for example, Target acquired transportation tech company Grand Junction to promise same-day delivery to customers to match one of key appeals of Amazon's discount shopping subscription program, Prime. Assistant will showcase a few of the options, you choose which you want, then it's on the way to your house.

After testing out Google's delivery service in New York City and California, the big-box retailer on Thursday said it's now expanded nationwide on the Google Express website and app and on the Google Home smart speaker via voice shopping.

The voice-activated ordering is now available in Panera's hometown of St. Louis and at its six locations in the Silicon Valley area. Other stores available nationwide for voice orders on Google Home include Costco, Kohl's and PetSmart.

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