Snapchat's New Context Cards Update Is Making It a Truly Useful App

Snapchat now lets you call an Uber and make dinner reservations

Snapchat will also look to partner with more applications in the future, to maximize the potential of the new feature.

Dubbed Context Cards, the new tool appears at the bottom of a snap and will include location data and other relevant company information that can be accessed without having to leave the Snapchat app.

Recently Snap announced that over 170 million users spend an average of more than 30 minutes each day with the app. However, thanks to Snapchat's many partners that it's working with for context cards, you can actually do more than just browse static information.

Despite missing second-quarter expectations, Snap did manage to increase its average revenue per user for the quarter to $1.05, an increase of 109 percent from a year ago.

In addition, Our Stories has been integrated into Context Cards so it's easier for people to see Snaps from places and/or events that interest them.

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The feature has been rolled out in the USA, the UK, Canada, Australia, and New Zealand on both Android and iOS.

"With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye".

Restaurant and local attraction reviews from critics and customers on TripAdvisor and Foursquare.

Contact details for a business or attraction, including phone numbers, email address, websites, etc.

If your friend shares a photo from a restaurant that you'd like to try, you can make a reservation to have dinner there later in the evening from Bookatable, OpenTable, or Resy. Moreover, the Context Cards also provide a way to take simple actions like calling for a ride with Uber. While getting to your reservation or a specific venue is easily done by tapping either the Uber or Lyft option and booking a ride. How successful it will be, however, will rely a lot of Snap's ability to grow its platform and deepen this product without distracting too much from the appeal of its core product to users. We will have to wait and see whether Context Cards will be a successful feature for Snap, but if past history is anything to go on, will we soon see a similar feature in Instagram Stories?

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