Movies Anywhere Adds Multiple Movie Studios, Google Play Movies Signs-Up

Movies Everywhere

The service was great for consumers because it allowed you to access your Disney movies on multiple platforms no matter where you purchased them from. The Movies Anywhere app is clearly meant to be the place that consumers go to first on their devices in order to get maximum selection - but if people are continually dropping out into another app to make purchase, you end up with the same kind of fragmented experience consumers have already grown exhausted of.

Consumers can also buy new digital movies on the app through Movies Anywhere retailers and redeem codes from DVDs or Blu-ray Discs they have purchased to gain immediate access to more digital movies. If you bought, say, The Lion King on iTunes and Aladdin on Google Play Movies, DMA gave you access to both those movies on either platform - as well as on Amazon and Vudu.

Five Hollywood film studios have joined together to offer a new service created to make it easier for consumers to collect digital movies that they can watch at home or on mobile devices, the studios said in a statement on Wednesday.

Movies Anywhere allows consumers to have up to five subaccounts, in addition to the master account.

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"The magic really happens when you link to retailer accounts because you get to see that whole collection come together", Gilford said. Purchases may only be made from the master account. Two viewers can watch the same title on different devices at one time, and up to four viewers can stream different content on different devices at the same time. The Movies Anywhere app will be available for iOS, Apple TV, Android, Android TV, Amazon Fire devices, and as part of Roku's offerings. Movies Anywhere doesn't solve every problem, and not every studio is on board, but it does bring us closer than ever to platform agnosticism. Connect with a second participating digital retailer and Disney's "Big Hero 6", Universal's "Jason Bourne" and Warner Bros.' "The LEGO Movie" will be added to your digital movie collection. The tagline is "Your movies together at last". The team behind Movies Anywhere seems to have learned from UltraViolet's mistakes, however, as well as Disney's previous successes. The service is not yet on game consoles.

Buying digital movies outright for as much as $19.99 isn't for everyone. A press release announcing the launch said the goal is a "simple, seamless digital entertainment experience across platforms". It's general manager Karin Gilford told THR that it is in talks with Paramount and she "hopes they will join us".

There's also no rental or streaming option here - Disney Movies Anywhere is just a platform for digital sell-through, which is the most expensive digital option, but also the first available, sometimes weeks before physical discs and many months before streaming.

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