Amazon Debuts (Parent-Controlled) Shopping Accounts for Teens

Amazon Debuts (Parent-Controlled) Shopping Accounts for Teens

Teen logins are evidently a new feature of Amazon Households, which allows an account holder to share prime shipping and digital content with members of their households.

When making purchases, teens can even add a note to their parents, such as "I need this book for school". "This is very thoughtful and empowers parents to help their teens (ages 13-17) learn to make good shopping decisions online and to encourage offline conversations about spending limits".

A screenshot of a text alert to a parent for a teen's purchase.

With the holidays quickly approaching, Amazon is doing everything it can to get its Prime service in as many households as possible. Teens get greater freedom and parents still get itemized notifications of orders. Parents previously might have had to share their log-in credentials, along with their credit card numbers, with their teen, or set up separate accounts for their children that they'd likely have to check regularly. The teen can request the account and the parent can confirm via a text or email. Once a teen receives an invitation, they can create their own username and password. Amazon also just launched a new $5.49 monthly payment option called Amazon Prime Student that lets college students join Prime on a budget.

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Parents, don't fret: Your kid is in Prime hands.

Analysts say by essentially establishing an online allowance, Amazon has found a way to lure in the next generation of consumers.

Order approvals are switched on by default, so if a parent wants to allow a teen to shop Amazon without each item being reviewed they'll have to explicitly disable this feature.

Notably, kids can also access their parents' Prime membership at no extra cost as part of this setup.

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