Apple slightly tweaks next-gen iPhone 8 series

The new iPhone watch

The device goes on sale on November 3, some two months after the iPhone 8 and 8 Plus, which begin shipping on September 22. The home button is also gone, and users instead tap the device to wake it up.

The company unveiled the anniversary edition smartphone, alongside an iPhone 8 and its bigger sibling, the iPhone 8 Plus, at a press event at the brand new Apple Park campus in Cupertino on Tuesday.

Apple also claims that the Series 3 watch gets up to all-day (18 hours) of life from a single charge based on test usage that included 90 time checks, 90 notifications, 45 minutes of app use and a 30-minute workout with music playback from Apple Watch via Bluetooth.

"It's great to have a product but we'd have liked it sooner rather than later, more like the beginning of October or mid-October", said Kim Forrest, an Apple fan from Pittsburgh in the US. The handsets are a similar size to the existing iPhone 7 and unlike the iPhone X, the handsets still have a home button and have the top and bottom bezel. It features richer colors thanks to a new screen technology called OLED.

From the looks of things, the Neural Engine is also used to enable the Portrait Lighting feature supported by the iPhone 8-Plus' rear cameras, and both the front and rear cameras on the iPhone X: It uses AI to provide what Apple declares to be "studio-quality" lighting effects for portrait shots.

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Reuters reported that the wireless charging uses a standard called Qi, also used by Samsung Electronics Co Ltd, which will likely solidify that technology as the industry standard.

"And the starting price of 999 dollars is only 33 dollars more than the previously most expensive iPhone, the 7 Plus 256GB".

The Series 3 will start at $399.

Reuters reported that Apple has never released numbers on watch sales, but analyst Gene Munster with Loup Ventures forecast the company would sell 26 million in 2018. The whole ad is read by real customers sharing the actual stories they shared, because "People reach out to Apple all the time to say how Apple Watch is helping them live healthier lives".

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