Target to launch new home decor line with Chip, Joanna Gaines

Joanna Gaines Chip Gaines

Chip and Joanna Gaines, Waco-based entrepreneurs and starts of HGTV's Fixer Upper series, have scored a huge business relationship with Target. We are thankful to get to work side by side with the people at Target. (TGT) said it is launching an exclusive home and lifestyle brand, Hearth & Hand with Magnolia, in partnership with Magnolia, a home and lifestyle brand founded by HGTV stars Chip and Joanna Gaines.

But here's the sweetest part: A year after the Gaineses created the Magnolia Foundation - a charity to help communities and families in need - they're using the Target line to trick out some new spaces for deserving people.

We couldn't agree more.

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"Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love", Target executive VP Mark Tritton says in a statement. Joanna Gaines has been working with Target's design team to make what he called "functional and attractive basics". All items will range in price from $0.99-$129.99, with the majority costing under $30.

The Hearth & Hand with Magnolia collection is set to debut at Target stores November 5 this year - just in time for festive gatherings (and new place settings). Jo has been busy designing a dining room at Target House, which serves families whose kids are being treated at St. Jude Children's Research Hospital in Memphis.

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